INNOVATION - We strive to look out for changes impacting time & comfort of kitchen users in Indian households. It helps us bring out products that fit the needs of a modern Indian Kitchen.

DURABILITY & ELEGANCE - We understand the efforts of an Indian Household to save money while keeping the looks trendy. We help the homemaker achieve just that. It is a delicate balance but with years of experience behind us, we achieve this balance.

SAFETY - Safety forms the base of everything we do. Factories are ISI certified and we ensure that most products are tested two times before they reach your kitchen.

CUSTOMER - Each member of our team believes that we are because of the customer. Customer Focus is given prime importance in our organisation - from conceptualisation of the product to delivery & after sales support - we try to put ourselves in the shoes of the customer & try to think as a customer would.

SERVICE - Our team is driven by Customer Delight in our organisation. With a support team, service network available across 10000+ pin codes, we ensure that our customer is heard - by phone, whatsapp, email or through website & we ensure we provide them speedy resolution to their liking.

QUALITY - No product or service can survive if not backed with quality. We have been serving Indian kitchens for over 25 years now. Constantly improving our product range based on customer feedback is our passion. Built to quality, built to last.